Designed to give struggling entrepreneurs the strategy to build a powerful and profitable business.
Create customers. Increase sales.
Every entrepreneur is in sales. I'll teach you how to improve your marketing and communicate what you do with confidence.
Be mission driven.
There will be dark days in business. Establish a mission for your business that helps you and your team persevere through the tough times.
Execute like a beast.
Growth is the result of relentless execution. Master a strategy that tells you exactly what you need to execute for beastly growth.
Make bold choices.
Great business leaders have the courage to make tough decisions. This course will equip you with the knowledge to make the right choice.
The Solving Hollow Course Structure
Each section represents a building block of a clear and exciting strategy.
Section 1: Align a compelling culture.
The Value of Culture
Start by learning why culture matters and how to make yours the key to success.
Leadership and Strategy
Before we can get into culture, we must align the leaders responsible for it.
What is the Big Dream?
Every entrepreneur needs to dream big, and know what they want. Do you?
The Mission Statement
A formula for writing the inspirational "Why" behind your Big Dream.
The Vision Statement
If you achieve the mission statement, what will your business become?
Confronting Core Values
Next, we'll create core values to align behaviours with the mission and vision.
Brand Culture Vibe
People don't choose companies, they choose cultures. Align vibe with values.
Providing a performance template for holding employees accountable.
Section 2: Define your brand message.
Setting Your Brand Apart
An introductory lesson on how marketing is about being different.
Who Is Your Customer?
A brand's first step in solving a problem is identifying and knowing who has it.
The Hero Customer
We have the customer segment, now let's choose the hero to speak to.
To Know Thine Enemy
Who else is targeting your customer and what are they saying? I'll tell you.
What's Your Position?
Are you communicating what makes you different to your customers?
Tell Your Brand Story
Now, let's share our unique message to make marketing clear and effective.
Give Your Brand Personality
Give your brand message a voice that creates customers and keeps them.
Write Your Brand Script
Use the story to craft a script to customers and deliver a deal closing one-liner.
Brand is feeling and marketing is action. Develop a one page strategy with the key components of growth (even if you know nothing about marketing).
Section 3: Design a strategic roadmap.
Building a Strategy
How to get aligned on what a "good strategy" means for your business.
Know Your Mission Metric
In every business, there is one metric to rule them all. Do you know yours?
Mission Plan and Threats
We have the metric. Now, where are we going and how do we survive?
Priorities and Goals
We have a plan. Let's use this clear and concise goal setting formula to execute.
Roles and Responsibilities
Assign team members ownership over the strategic tasks to achieve our goals.
Show Me the Money
Wrap it up by declaring the vital processes to increase revenue and profitability.
30 Day Money Back Guarantee
If you aren't confident in your strategy after the course we will give your money back.
Take course once.
Use it forever.
The framework from this course can be used every year for planning in the future.
My problem was figuring out which opportunity to pursue. I came away from this course and time with KC with a clear plan.
Jordan Palmer, QB Summit
I loved KC's approach to culture. I got my money's worth after only one day. I now have a team with aligned values.
Scot Prohaska, Procode 6
We were struggling with our messaging to differentiate. This course gave us such a clear way to do it and our launch crushed!
The course seems great, but...
What does the name Solving Hollow mean?
What if I need one section more than another?
Why do I need to align culture?
Why do I need a strategic roamap?
Why do I need a clear brand message?
Do you offer refunds?
Can I watch it on my phone?
How do the templates work?
Commit today to becoming a strategic business leader.
Sign up for my weekly(ish) journal where I promise to improve the way you run your business.
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