How To Know What To Outsource For Your Business...May 28, 2021
Team building is one of the most challenging elements of growing a business for founders. You're overwhelmed. How do you get out from under all the work? You find help. But where?
You are not alone in wrestling with this while your business scales. We all struggle with how to build the perfect business team. Let's take a look at how we know what to outsource...
Here is what to ask before you do anything...
What Skills Do We Already Have?
First, look at your team. Then move to people you know. What resources does your company already have that will help you determine your organizational strengths and weaknesses? Then outsource for your weaknesses.
What is the opportunity?
While measuring your company's strengths and weaknesses, look at the opportunity your business is trying to take advantage of to grow. If you've identified an opportunity or a problem your company is trying to solve, such as a piece of technology, but you have no clue how to create an app, then you need to either find a team member to join you or outsource that work to someone who is an expert.
What are the steepest learning curves?
As a founder, you wear a ton of hats. There is no getting around it, but some of those hats are much simpler to be effective in than others. This is where understand learning curves come in. The steeper the learning curve, the more difficult it is to master in a positive way for your business. How difficult will it be for you to learn how to do it, and if you do learn, how long will it take for you to be great? Stop wasting your time trying to know everything.
Our experience can lead us to be great at a few (one or two) areas that would have a steep learning curve for others. If we can own that in our own business, we should outsource areas where the curve is too steep.
Here are some examples of steep learning curves: Paid Media Marketing, Website Development, Brand Messaging, Graphic Design, Accounting (XERO, Beanninja, bookkeeper 360) SEO Optimization, Contracts/Legal, Influencer Outreach & Relationships, Strategy, Product Development/Engineering, Amazon Setup, Email marketing, tech development
Can technology help?
A good question to ask, "Has technology solved this problem for me?" Using technology to solve a problem is a form of "outsourcing." Even if you don't have the funds to outsource work to experts, technology has come a long way in helping to provide adequate service in one of these steep learning curve areas. For instance, with platforms such as Shopify, there is an entire marketplace of applications that you could implement into your store for SEO and email management.
Who do we need on a project basis?
There is a temptation to hire someone when you really only need them for one project. It's nice to have someone working directly for you, but what do you do when that project for your hire is over? Exactly. If you need work done, separate the ongoing work from the work that just needs to get done to get a product off the ground or the company to the next level.
What isn't getting done that needs to?
Sometimes it just comes down to, "Is sh*t getting done?" If you have a team, but there are consistently to-do's falling through the cracks, it may be worth looking at who you could give those items to, and it may only be 5-10 hours of work. These basic tasks can be outsourced for minimum cost. Once you know nothing is falling through the cracks, you can focus on growth.
What is taking too much time?
We've all spent that full day on one blog or social post trying to make it perfect and realized at the end of the day it was never going to be, and we got nothing else done. If you are trying to do it, but because you don't know how it is taking up your time, then look at your time allocation and pass it off to someone great at it in half the time.
What budget do I have for it?
Employees can be expensive, but sometimes that is worth it. Tasks that just require "doing" can be outsourced for lower rates to people that do it for a living. Look at sites like upwork or toptal for affordable labor that can take tasks off your plate and provide a good, reliable service.
Your job as the leader is to look at what needs to get done and allocate resources to get it done. Outsourcing can be a great way to pass off work that doesn't require the headache of an internal employee. When money and time are tight in the early days, the best way to save both is to get people on your team who can get the day-to-day work done and outsource the work for "experts" to the experts. They've put the work in, so you don't have to.
Here are a few more trusted resources to help you with what to outsource:
Now go build that epic team. I believe in you,
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